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Warmachine Blog: Mile High Delusions

A blog about Warmachine and Hordes, from the Mile High Meta

Rocky Mountain Rumble what I learned

Has it been that long? Over a month? I met a "newer" local player and the first thing they said to me was, "You're slacking on your Cryx blog!" Okay so maybe I have been slacking. Running the Rocky Mountain Rumble 2017 was exhausting, and after I find myself in this odd limbo as I wait for sr2017. Bane CID and Battle Engine CID came out, and I have articles in the works for them. I'm going to ramble about what went into running this years Rocky Mountain Rumble, and everything else that comes to mind.

Rocky Mountain Rumble 2017 was a huge success in my mind, and since I ran it that's all that matters! On a more serious note when I took over the event I had a few goals, sell it out, and ensure people had a great time at the event. While I know EVERYONE didn't have a good time, the general overwhelming feedback I've heard is the event was well received. Why do I think it was a success? A few things I think are key to running a good event are:
Identify your Audience
Be Realistic with your Budge and Expectations

Marketing/Social Plan of Attack

The first key factor was identifying who I was running the event for, and tailoring it as much as I could for them. The RMR17 was giving away a Warmachine Weekend Qualifier, so it was going to attract some shark level players. My goal was to focus on the local CO player, who may not think they have a chance on winning. So how do we do that? Well we shifted our prize support from being top heavy to being raffle heavy. Your odds of increase for playing games, playing with arc'd models and with painted models. This doesn't change from winning games, so I was going to market that heavily too.

Second was ensuring the prizes these players could win would be something they'd be excited about. Broken Egg Games War Sticks are still new enough that people were excited about them. I reached out to them and they were super responsive and great to work with. Another huge shout of to Zee for just being amazing. I wanted a few other sponsors. I'd already committed to spending roughly 400$ to Broken Egg Games, and my expected gate on a sell out was only 1100. I reached out to a few quality vendors and ultimately was lucky that Gravity Dice was willing to work with us. They ended up going way above and beyond and we got a few sets of dice with case, and a few sets of custom dice. Last but not least Privateer Press themselves sent us a kit of items to give away. When contacting vendors for support I treated it like any other business transaction. I was professional, and upfront with them. I explained the event, and why I selected them to contact. I was upfront with my budget, and how much I could/would be willing to spend with them. These vendors are swarmed with people coming to them with their hands out asking for things. I outlined how I thought I could help them, and in exchanged what I was hoping to get from them. With these vendors and event the ones we didn't end up coming to a deal with I think it's paramount to treat it as a business transaction. If you're lucky enough to be selected by a sponsor be sure to deliver on whatever you promised. 

Last was the social attack. I've got all these grand plans, how do I tell other people about them. Learning about facebook was super interesting. I'll spare you the details but post pictures/videos never just post text. Your first 2 sentences are all most people read.  Don't pay for advertising, do it guerrilla style. Don't be afraid to whore yourself out for likes and shares. I ended up posting 3-4 times weekly, smaller posts that still conveyed what I thought were important messages. Early posts were explaining the event, that I was running it, and dates. Mid was focused on selling the event out using pictures of up coming prizes and building excitement. Later posts reminded people who they could earn the most raffle entries, and general event etiquette. Try not to bore or over saturate your market. Keep posts relevent and fresh. 

I think if you keep those 3 things in mind you can deliver a solid event regardless of the game. 
Identify your Audience
Be Realistic with your Budge and Expectations

Marketing/Social Plan of Attack
I'm going to start advertising for Colorado Store Wars soon.  I'm excited to see if my afore mentioned tactics can deliver again. Hope to see you across a table soon!

TT



 

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